◉ Form&Function · Soho, London · Est. MMXVIII
We design websites that earn double-takes.
An editorial-first studio building digital flagships for ambitious brands. We sweat the type, the spacing, the story — and the conversion.
NO. 049
BERWICK ST
W1F 8SW
51.5145° N
0.1357° W
──
EDITORIAL
BRANDING
WEB
MOTION
142
Sites launched
14
Design awards
09
Countries served
0%
Outsourced work
— Our credo
Boilerplate is the enemy. Bold is the assignment.
We started Form&Function because we kept seeing the same site, painted in different colours. Every brand a SaaS template. Every hero a centered headline above a gradient orb.
So we made a studio that says no to that. Editorial layouts. Real typography. Original photography. Motion that means something. Code that loads in a blink.
If your site is the front door of your brand — let it slam.
◉ What we make
Four disciplines. One studio.
01
Brand & Strategy
Verbal and visual systems that say something — naming, voice, logo, type, palette, applied with discipline across every surface.
02
Website Design & Build
Production-ready Webflow, Next.js, or WordPress builds. Accessibility-checked, performance-tuned, CMS-friendly for your team.
03
Motion & Interaction
Moments of delight, never decoration. Scroll-tied animation, micro-interactions, and looped hero films that ride your brand.
04
Art Direction & Photography
Original imagery — no stock filler. We art-direct shoots, source props, treat color, and own the look from brief to final crop.
— Selected work
Recent flights.
A few of the projects we shipped this year — for fashion houses, coffee roasters, indie publishers, and software founders.
WEBFLOW · 2025
Lume Studios
Brand identity & flagship site for a photography collective in Berlin.
BRAND · WEB · 2025
Northbank Coffee
D2C ecommerce platform & visual identity for a specialty roaster.
EDITORIAL
Soho Quarterly
Independent print + web magazine.
Ferrum
Bikes
SAAS
Ferrum Bicycles
Configurator app & product site.
IDENTITY
Atlas & Co.
Boutique architecture firm rebrand.
— Process
How a project moves.
STEP 01
Discover
Workshops, audits, audience mapping, competitive review.
STEP 02
Define
Strategy, sitemap, content modelling, naming, narrative.
STEP 03
Design
Brand, UI, motion, prototypes, original photography.
STEP 04
Deliver
Development, QA, launch, ongoing growth & support.
— Client words
“
What partners say after launch day.
★★★★★
“Form&Function rebuilt our digital identity from the ground up. The conversion lift was felt within the first quarter.”
★★★★★
“They don’t just deliver pixels — they deliver a point of view. Every meeting felt like a creative jam session.”
★★★★★
“Sharp instincts. Sharper opinions. Exactly what our brand needed.”
— Say hello
The next great site
could be yours.
Studio
49 Berwick Street
Soho, London
W1F 8SW
Direct
studio@formandfunction.co
+44 20 7946 0118
Mon–Fri · 9–6 GMT
◉ Project brief
We reply within one business day. No sales loops, no funnels — just a real designer reading what you sent.